When American Apparel declared bankruptcy and sold out last year, we thought it was dunzo. Well, except one major difference: All of the models on the website appear to be fully clothed. The previously Los Angeles-based company regularly depicted young women in sexually-charged positions, topless, pantsless, and borderline naked.
With new management at the helm, American Apparel is moving away from the provocative, scantily-clad, nipple-baring advertising it built its brand on. Its latest ad features women, but instead of bending over in a mini skirtthey are talking on the phone, working on a laptop and making clothes in a factory. In March, American Apparel shared the above photo collage on social media, which has now been turned into a print ad with the headline "Hello Ladies.
The UK advertising watchdog has banned a campaign by the retailer American Apparel for using a partially nude model, who appeared to be under 16, in a series of images that suggested she was "stripping off for an amateur-style photo shoot". American Apparel's press campaign, which appeared in Vice magazinefeatured a series of images of a young-looking girl in states of undress. The Advertising Standards Authority received a complaint that it was offensive, unsuitable to appear in a magazine that could be seen by children and inappropriate because the model seemed "young and vulnerable and [the ad] could be seen to sexualise a child".
For their first large-scale campaign, the designers behind Eckhaus Latta enlisted a diverse group of something couples to not only wear their spring collection, but have real sex in front of the camera for the photographer Heji Shin, who had produced a similar series of images for a German sex education book for teenagers. Ina nude and largely hairless Yves Saint Laurent posed nude for Jeanloup Sieff to debut his first-ever perfume for his namesake label, Pour Homme. Other than her controversially "heroin chic" ads for Calvin Klein, a topless, year-old Kate Moss also starred in this campaign for the brand with Mark Wahlberg—one that made her so uncomfortable, she later said it prompted a nervous breakdown. Rumor has it that Wonderbra's billboards of Eva Herzigova caused traffic build-ups and car crashes when they went up in
Clothing manufacturer American Apparel, known for its provocative advertising, has come under fire recently for requiring store employees to provide full-length photographs of themselves to the company's "unconventional" CEO, Dov Charney. While Charney denies accusations that the company uses the snapshots to decide who's good-looking enough to keep on staff, this is far from the first scandal to plague the high-profile clothing-maker. Here's a timeline of American Apparel's past controversies:.
American Apparel's ads have always been provocative but lately they've been grabbing headlines. Namely, the ad for sheer lace panties that showed the model's pubic hair seemed to generate a lot of buzz. And then it seemed Dov Charney and crew did an about face --the next ad out showed none of the "t" and "a" that we've come to expect from American Apparel and instead featured some photos of founder Dov Charney 's childhood darkroom and a story about his struggle with dyslexia.
American Apparel's new ad campaign seeks to empower women. Charney was pushed out of the business by his own board and other investors in His removal came after he was accused of failing to prevent an impersonation blog and financial misconduct.
Despite this minuscule budget, they did millions of earned media impressions all over the world. People are still talking about them today. Click on each for more context or, in one case, an uncensored Sasha Grey.
American Apparel is back. Almost 18 months since the fashion brand went into administration it is plotting an unlikely comeback as it looks to shake off its controversial past while at the same time trying to return to what made it popular in the first place. Key to that comeback is the new female-led marketing team, which is determined to change how people perceive the brand and put the focus back on the product.
Its latest effort: using nudity to sell clothes. The company has rolled out a banner ad that displays a topless model — boobs, nipples and a tantalizing unzipping of her top. Of course, American Apparel has attracted attention for some time now, with its open embrace of sex as an integral part of its brand image. The nude ads are currently displayed on only two blogs- Debauchette and Reverse Cowgirl — both of which deal with sex and neither of which have had any advertising on them before look on the right of either site for the banner ads or scroll to the bottom of this post.